TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television formats, relying on regularly timed shows via cable. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and Apple TV+ serving as dominant forces. As media consumption habits shift, rivalry between broadcast stations and streaming services ha